A trademark is a word phrase or logo that has a particular meaning in association with a business’ goods or services. Note: “service mark” is the technical name for a “trademark” when it’s applied to services rather than goods. Trademark, while technically for goods, is commonly used to describe both.

If your company has a name, advertising slogan, or logo it wants to protect from being used by other similar companies (and thus creating a potential confusion with customers), a trademark is the right place to start.

Please visit any of our drop-down menu pages to the right for more specific information on your topic of interest.

trademark brochure



Scott Williams, Esq. previously appeared on the KFWB 980 radio show “Business Rockstars”, where he discussed trademarks and the approval process. To listen to the podcast, click HERE:

Scott Williams’ portion of the Podcast starts at the 1:07:00 mark